SEO & Google ranking specialists

SEO is an acronym which stands for search engine optimization.

The aim of SEO is to improve your organic (non-paid) ranking on search engines like Google.

By improving your ranking you can generate more targeted website traffic, which may lead to more sales and enquiries.

The time it takes to improve your ranking on Google depends on a number of factors.

• Google algorithm updates
• How competitive your keywords are
• What your competitors are doing with their SEO
• The techniques you are using as part of your SEO strategy

You can’t control Google’s updates, or what your competitors do, which is why it is almost impossible to provide a definitive answer to this question.

Some websites can achieve higher rankings in a matter of days, others can take more than a year.

On page SEO refers to the elements you optimize on individual pages on the website itself.

This includes:

• Page titles
• Meta descriptions
• Descriptive URL’s
• Header tags
• Body text
• Image files

Off page SEO refers to the elements you can optimize away from the website.

This usually refers to building links, but can also include:

• Social media
• Brand awareness
• Public relations
• Reviews

The cost to rank your website higher on Google depends on a number of things:

• How much work is required (see question about how long SEO can take)
• How much your SEO company charges for their time

SEO is a continuous process, it isn’t a fire and forget strategy.

Earning links and building your domain authority can’t be done in one go, this needs to be a consistent process for Google to trust your website.

Some on page SEO may only need to be done once, but it’s important to make sure you keep an eye out for Google algorithm changes in case you are required to changes anything on your site.

The quick answer to this is: keyword research.

There are a range of tools you can use to establish what your ideal client is searching for online.

Here are a few you can try:

• Google Keyword Planner
• Moz
• SEMrush
• Ahrefs

Google has a reported 200+ factors that decide where your website ranks.

They don’t provide a list of these factors, or their relative importance, so it is almost impossible to answer this question.

There are plenty of reputable blogs out there covering the in-depth subject of SEO.

We’ve listed a few of our favorites below:

• The Moz Blog
• Neil Patel
• Search Engine Land
• Search Engine Journal
• Search Engine Roundtable
• SEMrush Blog
• Yoast
• Search Engine Watch
• Searchmetrics
• Backlinko
• Ahrefs